Sending a clear and consistent message lies at the heart of any successful communications campaign and National Heritage Week is no different.
With over thousands of events taking place during the week all around Ireland involving hundreds of organisers and volunteers it can be difficult to ensure we communicate a consistent message for the week as a whole.
There are a number of key messages which the Heritage Council asks you to consider when promoting and planning your National Heritage Week event. We understand that not all messages apply to all events. Taking on board what is most relevant to you will make a difference. Communications and events should where possible:
- Encourage active participation and ‘doing’. This means actively enjoying Ireland’s natural and built heritage environment, and helping to protect and conserve it.
- Encourage families and children to get outdoors more often and value what our natural world has to offer (relaxation, wellbeing, good health).
- Encourage people to get involved in their local heritage society and improvement/conservation initiatives.
- Encourage volunteering activities.
- Emphasize the benefits protecting our natural heritage brings to Ireland (jobs, tourism, water, food, flood control, health and enjoyment).
- In particular, this year, we wish to spark a national conversation about the connection between people and place.
By making a collective effort to create awareness of Ireland’s Natural, Cultural and Built Heritage and to promote National Heritage Week as an event that takes place both on our doorsteps but also all over Ireland we will increase education and thereby help promote conservation and preservation of Ireland’s Heritage.